The Countrywide Hockey League struck marketing gold when it held its initial Winter Vintage in 2008. 콕티비 performed on New Year’s Working day has grow to be the have to-view celebration of the time, earning praise from each die-challenging and relaxed hockey enthusiasts alike.
This yr, the NHL and NBC, the television broadcaster for the game, are getting an extra phase to market the game. The two just lately declared a partnership to combine the game’s broadcast with a social media campaign, in a shift that could reward both businesses.
“We’re operating the social and broadcast integration to examination the efficiency and examine the data,” Michael DiLorenzo, senior director of social media marketing and method at the NHL. “It ought to increase our Facebook Fan base, simply because individuals have to ‘like’ the webpage to perform. It also will create a window into the function for these who could not be in front of the television.”
The notion is to get even more enthusiasts tuned in and engaged with the game, according to the social media consulting firm that is running the campaign.
Several “view and earn” contests will be showcased prominently on equally NBC and the NHL’s Fb and Twitter pages. Contestants that are followers of both on Facebook or Twitter followers will have a chance to win either a Honda CR-Z auto, or outings for 4 to each Common Orlando Studios and the impending 2011 NHL All-Star Sport.
Both the NHL and NBC aren’t new to this sort of social media strategies, but this is the 1st time they have collaborated on one particular.
Commencing December 23, NBC will commence having image submissions from enthusiasts of its Facebook web page. Several of the pictures will be chosen to air for the duration of the recreation. The community will also encourage the social media campaign all through the working day major up to the game, this kind of as during the Rose Bowl college soccer game.
The NHL has prepared its first advertising Tweet for December 31. In the course of the sport, the NHL may possibly request followers to retweet messages and the first to reply will win a prize.
This calendar year will be the fourth installment of the Winter season Vintage. The Washington Capitals will take on the Pittsburgh Penguins at Heinz Field, normally the property of the Countrywide Soccer League’s Pittsburgh Steelers. Other Winter Vintage locations have included Ralph Wilson Stadium in Orchard Park, New York, Wrigley Discipline in Chicago and Fenway Park in Boston.